Course Information
Target Group:
This course is aimed at all employees in sales and marketing who would like to deepen their knowledge of data protection. Regardless of the respective position or previous technical knowledge, this course offers practical insights into how to successfully implement the requirements of the GDPR and work in compliance with data protection regulations. After completing the course, you will be well equipped to design and optimise your sales and marketing measures in accordance with the legal data protection requirements.
Chapter Overview:
The course comprises the following chapters:
Personal Data
Introduction
Basic Data Protection Terminology
Data Protection Principles in Marketing and Sales
Legal Basis
Consent Requirements
Documentation and Management of Personal Data
GDPR-compliant customer approach
E-Mail-Marketing
Newsletter
Telephone Acquisition
Letter Advertising
Business Cards
GDPR-compliant Website
Requirements for a GDPR-compliant website
Practical case studies and best practices for data protection in marketing and sales
Case-Studies
Best Practices
Test
Test
Completion