Course Information
Target Group:
This course is designed for all employees in sales and marketing who wish to deepen their knowledge of data protection. Regardless of their position or technical background, participants will gain practical insights to successfully implement the requirements of the GDPR and work in compliance with data protection regulations. Upon completion of the training, you will be well equipped to design and optimize your sales and marketing activities in full accordance with legal data protection requirements.
Chapter Overview:
The course “Training on Data Protection in Sales and Marketing” includes the following chapters:
Data protection
Introduction
Key Data Protection Terms
When is data processing allowed, and under what conditions?
GDPR-compliant customer communication
Email marketing
Newsletter
Telemarketing
Data protection for postal advertising and business cards
Case studies
GDPR-compliant website
Requirements for a GDPR-compliant website
Final Exam
Test
Well Done – You’ve Finished the Course!